Hey Loves,

Every girl dreams of a fairy-tale wedding in which she is a regal bride, wearing that quintessential bridal gold necklace around her neck, striking the perfect balance between elegance and sophistication. I know the wedding season is round the corner and we all might be busy shopping for a friend’s wedding or our own.

Jewellery always adds to your persona. That is why it’s important to have a piece of versatile jewellery from every category. A dainty bracelet, a pair of gold bangles, a piece of statement jewellery, fancy dangles, a remarkable diamond ring, a pair of daily wear ear studs and traditional jhumkas.

This wedding season, be an exemplary bride by choosing contemporary and graceful necklace designs.

I recently visited a store BHARATJI Since 1975 (1-3, Pariseema Annexe, Lal Bungalow Cross Roads, Samartheshwar Mahadev Rd, Ellisbridge- Ahmedabad)

Bharatji Since 1975 is a young and vibrant brand that carves exclusive jewels inspired by customer’s stories. Golden hues, textured walls, antique crystal chandeliers, and warm lights adorn Bharatji’s newly done-up store, where buyers can feast their eyes ad infinitum on their timeless, classical pieces.

The gems and jewellery experts at Bharatji carefully select each piece for purity and brilliance before it’s handed over to the craftsmen, who painstakingly fashion out a dazzling ornament from a piece of stone.

Each bespoke article that they painstakingly craft is a piece de resistance- hand-cut, inlayed, polished and put together with passionate care and ultimate precision. They are jewellers who provide you with the best of the best in bridal, wedding or designer jewellery.

Their jewellery is crafted with superior materials and inspected for exceptional quality standards. We’re confident that you won’t find a better diamond or a piece of jewellery than what we offer at Bharatji. Every product is designed with a high-quality finish, keeping in mind the taste, style and personal preference of the customer.

Bharatji (Earlier known as Chamunda Jewellers) is synonymous with trust and quality. I was certainly astonished by their warm welcome. The moment I stepped in I was really awestruck with the designs and collection. Their designs are to die for.

I couldn’t control my excitement to try out their latest Bridal Collection which has both the elegance of Gold and Diamond into it.  Let me share some of my Favourite Collections from the store.


As beautiful as the name, this necklace is an ornament which can be passed down from generation to generation as a family legacy. Magnificently hand-crafted, this remarkable diamond necklace design stars brilliant cut diamonds in a contemporary indo-western pattern.

Pair it up with any outfit, be it bridal wear or party wear, I am sure its eye- catchy!!


This colossal necklace is a royal masterpiece. The vintage Kundan necklace adds drama and poise to every bride’s jewellery box with intricate uncut diamonds, rubies, and emeralds set in a traditional and timeless Kundan style. The heavy duty necklace immediately transports you to ancient India giving you the feel of being a powerful and fearless regal empress.


This quintessential jewellery of a traditional bride is inspired by the ornaments used to bedeck gods. Be a south Indian enchantress with the intricate traditional motif, scintillating rubies and splendid emeralds embedded in pure yellow gold, which keeps you devoted to your conservative roots. The colossal nature of this custom made necklace strikes a stunning contrast on the simple and muted south Indian bridal saree. Pair this spectacular piece with our custom-made traditional temple jumkas and relish the spotlight like a monarchical queen.

Hope you all loved the collection. Can’t wait to visit the store again and share more pictures and their new collection with you all.

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Love, XOXO

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